Lofty CRM review for Canadian agents
What Lofty says it offers, what it does not publish on price, and the nine questions a Canadian agent should ask before buying. Checked October 2026.
Lofty, formerly Chime, sells a broad real estate platform. This review covers what Lofty says it offers, what it does not publish, and the questions to put to its sales team before you sign.
Short answer
Lofty is a much larger product than Realtor Desk, and it quotes pricing only on request, so no honest price comparison is possible. Whether it suits a Canadian agent depends on answers the Lofty pages we read do not give.
We build Realtor Desk, a competitor, so weigh this review accordingly. Everything about Lofty below comes from Lofty’s own pages, read on October 2, 2026.
What Lofty says it offers
Lofty’s homepage describes the product as putting business growth on autopilot with agentic AI, and lists these areas: a real estate CRM, an IDX website, lead generation services, a power dialer, Smart Plans for automated multi-step workflows, Social Studio, transaction management and mobile apps.
Where Realtor Desk overlaps, and where it does not
Set against Lofty’s own list, Realtor Desk covers the CRM core and little else. That is useful to know whichever way you decide.
What Lofty does not publish
Lofty’s pricing page shows four tiers, Agent, Team, Broker and Enterprise, each with a Request Pricing button. It states that “pricing varies based on your choice of platform package, seat count, optional upgrades and lead-gen programs.” No dollar figure appears. The Lofty pages we read also do not mention Canada, French or Canadian MLS, so we cannot tell you how it handles them.
That makes any published “Lofty costs $X” figure, including the ones that used to appear on this page, a guess. We removed ours.
Nine questions to ask Lofty before you buy
Ask for the answers in writing. If a vendor will not put a total first year cost in an email, that tells you something too.
If you want the smaller product
Realtor Desk is CAD $149 a month for a single agent, with a 14-day trial, French set per contact, and a database that runs in Canada. For the side-by-side, see Realtor Desk vs Lofty or our Lofty alternative page. For a wider view of what other vendors publish, see the guide to choosing a CRM in Canada.
Questions
See the smaller product on your own contacts
14 days, then CAD $149 a month. A card is collected up front and nothing is charged before day 14.
Real estate CRM
Yes. Contacts, one conversation timeline per client, lead scoring and a deal pipeline.
AI (described as agentic, acting for you)
Partly. The AI assistant inside the CRM drafts replies and summarises a thread on a contact you have open. It does not act on its own or message leads unattended.
No. Realtor Desk does not build or host agent websites.
Lead generation services
No. It does not sell or run lead generation or advertising.
Power dialer
No. SMS is available, gated on recorded consent, but there is no dialer.
Smart Plans (automated multi-step workflows)
No. A sequence builder exists, but scheduled sending is not switched on.
Transaction management
No. The pipeline tracks deals and values; it does not manage a transaction's documents or deadlines.
No native app. Realtor Desk is a responsive web app.
What is the total first-year cost for my plan, including setup, onboarding, training and any lead-generation commitment?
Which of those charges are optional, and which are required to get the features shown in the demo?
How many seats does my quote include, and what does each extra seat cost?
What is the contract length, and what does it cost to leave early?
Where is my data stored, and which third parties process it?
Does the product record the date and source of consent for each contact, so I can answer a CASL complaint?
Does it work in French for the interface and for client email?
Which Canadian listing source does it use, and is it a licensed feed?
Can I export all of my data, in what format, and what happens to it if I cancel?
Does Lofty publish its pricing?
No. Lofty's pricing page shows four tiers (Agent, Team, Broker and Enterprise), each with a Request Pricing button and the line that pricing varies with platform package, seat count, optional upgrades and lead-generation programs. Any figure quoted elsewhere is a guess unless it comes from a quote you were given.
Does Lofty support Canadian agents?
Ask them. The Lofty pages we read do not mention Canada, French or Canadian MLS, which means we cannot tell you either way. Put the questions below to their sales team and get the answers in writing.
Is Realtor Desk a replacement for Lofty?
For a small part of it. Lofty describes a broad platform that includes a website, lead generation and a dialer. Realtor Desk is a single-agent CRM with lead scoring, a pipeline and one conversation timeline per client, and it is the wrong choice if you need the rest of that platform.
How much does Realtor Desk cost compared with Lofty?
Realtor Desk is CAD $149 a month for a single agent, published on the pricing page. We cannot give you a Lofty figure to compare against, because Lofty does not publish one. Ask Lofty for a written quote and set it beside ours, remembering that the two products do different amounts of work.