Increase Lead Conversion with Lead Scoring
What a lead score is, how to use one to decide who to call first, and what it cannot tell you. With the five inputs Realtor Desk scores on.
A lead score does not convert anyone. It helps you decide who to call first, so the warm lead does not go quiet while you work through the list in the order it arrived.
What a lead score is
A lead score is a number that ranks your leads by how engaged they look. It is built from things a lead has done, such as opening an email or viewing a listing, and things they have told you, such as their budget and timeline. A higher number means more signs of interest, not a promise that the lead will buy.
How to use one
- Start the day at the top. Call or write to the highest-scoring leads first, while their interest is recent.
- Read the reason, not only the number. A score built on recent replies means something different from one built on an old burst of listing views.
- Overrule it when you know better. A referral from a past client can score low and still be your best lead.
- Keep low scores on a schedule. A low score means little activity so far. Set a follow-up date instead of dropping the lead.
- Check consent before you write. A high score does not give you permission to email or text someone. Under CASL you still need consent.
What a score cannot tell you
- Whether the lead will buy or sell. It measures activity, not intent.
- Anything about a lead who has given you no data yet. A new contact with no history scores low by default.
- How good your follow-up is. Two agents with the same scores can get very different results.
How Realtor Desk scores a lead
Realtor Desk gives each lead a score from 0 to 100. It is rule-based, not a prediction, and the lead record shows how each part contributed, so you can see why a lead ranks where it does.
The product also suggests a next action and a time to take it. It does not contact the lead for you: nothing is sent without you. We do not publish conversion figures, because we do not have a sample that would stand behind one. More detail is on the lead scoring page.
See the score on your own leads
Book a demo, or start the 14-day trial and import a few contacts to see how they rank.
Email opens, clicks and replies, with a bonus for recent contact.
Site visits, property views and document activity.
Budget match
The budget range the lead has given you.
How soon the lead says they want to move.
How complete the lead's details are.